David Shuttle is a family-run retailer specialising in gifts, jewellery, fine dining and home accessories with a physcial store in the heart of Beaconsfield.

They reached out to us in 2019 after experiencing a significant drop in organic traffic which resulted in a decrease in YoY revenue performance.

Recovery

Following an in-depth technical audit of the website, we identified a priority list of technical and duplicate content issues causing the organic drop. We identified hundreds of redundant and duplicate URLs that were negatively impacting the user experience and restricting search engine navigation and indexation.

To address the issues and realign the architecture to be welcoming to search engines, we updated a wealth of URLs, rewrites, category structures, on-page content and internal links.

Results

By month 3 we began to see a positive impact from the changes and welcome restored organic session and revenue growth.

  • Total organic recovery by month 6
  • 123% uplift in YoY organic revenue by month 6

Results

  • 123% increase in organic revenue YoY
  • Total organic recovery by month 6