For over 150 years Filippo Berio Olive Oils have provided culinary inspiration to home cooks across the globe. The ongoing success through the years is no doubt testament to the passion and dedication of Filippo Berio himself, the man who set out in 1835 with a dream to make delicious olive oils worthy of his friends, his family – and his name.

The unique flavour, versatility and important health benefits of Filippo Berio’s Olive Oil have ensured its lasting popularity through the years, making it today one of the leading olive oil brands in the world.

The Challenge

Filippo Berio UK reached out to us during the pandemic to help them refresh their ecommerce website in the UK, learn more about that exciting project here, and develop a sustainable SEO foundation to grow B2C market share in the organic search results.

Primarily a B2B business, the original UK website (pre 2022) was pretty much lost and non-existent in the search engines. Technically speaking, the website platform was correct for the business moving forward, however the challenge was a dated UX and poor architecture in respect of alignment with search engine algorithms and search relevancy.

The Strategy

Following in depth SEO research and a technical audit, we reworked the freshly designed website presented by Italian teams to improve the UX from an ecommerce perspective while completely reworking the architecture and URL structures to feed the search engines.

  • User Experience Improvements: restructured entire approach to be ecommerce led with ease of navigation and attention to purchase direct.
  • Technical SEO Improvements: streamlined frontend code base, improved load times, mobile responsiveness, and overall user journey.
  • On-Page Optimization: implemented wider keyword-rich content that not only appealed to search engines but also engaged potential customers.

The Results

  • 172% growth in overall organic visibility within 24 months
  • An astounding 900% increase in page 1 positions over the same period
  • Significant boost in organic traffic
  • Dramatic improvement in search rankings
  • Enhanced website visibility across all key product categories
  • Impressive uplift in conversion rates

Filippo Berio Google SEO


  • Technical SEO
  • Keyword research
  • On-page optimisation


  • 172% growth in overall organic visibility
  • 900% increase in page 1 positions
  • Significant boost in organic traffic