PPC advertising is still the fastest way to increase targeted traffic to your website and attract the right customers to your products and services. Through our cost per acquisition and conversion-focused campaigns, you’ll have close control of your budgets and the financial return you’re looking for.

It’s very easy for a business to waste money in PPC campaigns and we sadly see high costs and low returns all too often. We’ll help you widen this cost and return gap by working smartly with data and human intelligence to constantly improve paid search performance and the financial return.

There are no long term contracts, just a 90 day minimum term. Our job is to deliver results and ultimately retain your ongoing business.

Our PPC Management Approach

We take the time to understand your business inside-out as every business is unique and as such will be the path to the success of your PPC campaigns. We’ll put the tools in place to measure everything that matters; ultimately, we’re driven to maximise your Return on Ad Spend (ROAS).  You’ll also have access to a living report document tracking key metrics enabling you to see how the account is performing in real time.  

Our PPC service is data-driven and consistently delivers a high financial return for our customers, often greater than 5x their investment. We review accounts daily to gather insight, capture negatives and introduce change to grow and protect your financial return. Once a month, we’ll have a performance meeting with you to discuss account growth and progression. 

PPC Audit & Research

We’ll get under your skin to discover what it’s like to be a consumer of your brand, landing pages and also the competition. For existing accounts, we’ll audit the account to identify waste and missed opportunities before implementing the optimal structure for conversion growth.

Keywords & Ad Copy

Extensive keyword planning and development will help us to define a clear campaign structure targeted at high converting search terms. Using technology and data we’ll sculpt search terms to deliver maximum visibility and profit for your spend before revising ad copy. 

 

Account Structure

Your account structure is foundational to optimal performance and reducing financial waste all round. We’ll review the account and, based on the audit and research, will implement a structure to maximise performance and improve returns.

Bid & Budget Optimisation

Continued bid optimisation ensure we’ll get the most from your budget. Spending wisely at the right time in the right locations for the same budget increases ROI, widens the cost and return gap while introducing confidence to increase budgets where it makes absolute sense to do so.

Performance Optimisation

On a daily basis we review account performance to quickly spot negatives and maintain growth. You’ll also have real time visibility via our living report. We also review and optimise your ads weekly to make sure we’re getting the best performance and a competitive ROI.

Monitoring & Refinement

Every week we’ll update you with a ‘to the point’ account snapshot while keeping you in the loop of our efforts at every step. Weekly data points also help us to stay on track internally. At the beginning of each month we’ll share a performance report with you and meet online to discuss account progression.

Frequently Asked PPC Questions

What is PPC?

PPC stands for “pay-per-click,” marketing which is an digital advertising model used to drive traffic to websites. Advertisers pay a fee each time one of their ads is clicked and, essentially, it’s a way of buying targeted traffic to a website or landing page rather than attempting to “earn” those visits organically via SEO. PPC ads appear on search engines, social media platforms, and other websites.

What is PPC management?

PPC management involves, but is not limited to, the creation and optimisation of pay-per-click campaigns on behalf of a company. This includes tasks such as indepth keyword research, ad creation, bid management, performance tracking, and strategic adjustments to maximise the return on ad spend (ROAS) for the client’s advertising budget.

PPC Management is to continuously monitor and fine-tune PPC campaigns to drive qualified traffic, increase conversions, and achieve specific marketing objectives. Effective PPC management requires a deep understanding of the advertising platform, audience targeting, and ongoing analysis to deliver optimal results for the company.

How often will you work on my account?

We use techonology and strategic processes to keep us informed of how an account is performing. On a daily basis we review the account to quickly spot negatives and maintain growth. We’ll also update you weekly with a ‘to the point’ snapshot while keeping you in the loop of our efforts at every step via our project management system.

Are there long PPC contracts?

There are no long term contracts, just a 90 day minimum term. Our job is to deliver results and ultimately retain your ongoing business.

What does PPC reporting look like?

You’ll here from us weekly via our project management system.  At the beginning of each month we’ll share a performance report with you with additional comments and run an online meeting to discuss everything. You’ll also have real time visibility via our performance report.

We’ve helped hundreds of B2C & B2B clients spanning ecommerce and lead generation campaigns within the food, beverage, retail & lifestyle sectors. We’d love to help your business too!

Get in touch today.

  • Brindisa Spanish Foods
  • Ortak Jewellery
  • Filippo Berio
  • Belazu Ingredient Company
  • David Shuttle